The Truth About 'Natural' Labels

Walk down any supermarket aisle and you’ll see ‘natural’, ‘clean’, ‘green’, and ‘eco-friendly’ plastered across products. But in Australia, these terms are essentially unregulated.

The Problem

There is no legal definition for ‘natural’ on cosmetic or cleaning product labels in Australia. A product can be labelled ‘natural’ while containing:

• Synthetic fragrances
• Preservatives like parabens
• Petroleum-derived ingredients
• Artificial colours

Greenwashing Red Flags

• Vague claims like ‘inspired by nature’ or ‘with natural extracts’
• Green packaging designed to look eco-friendly
• Highlighting one natural ingredient while hiding dozens of synthetic ones
• No third-party certification

What Actually Matters

Instead of trusting marketing claims, look for:

1. Full ingredient disclosure — every ingredient listed
2. Third-party certifications — like ACO Certified Organic or COSMOS
3. Scan the label — text it to 0485 033 003 for a fact-based toxicity report

Trust Data, Not Labels

Our scanner analyses every single ingredient against global safety databases. No marketing spin — just science.